The fixtures are out, but what will your team be wearing next season?
Every Premier League outfit is unveiling at least one new kit (with the vast majority issuing two or three), meaning supporters must shell out around £45 to wear their team’s colours.
Season ticket prices have been frozen at many top-flight clubs, but replica kits are still an area in which some fans feel exploited.
Malcolm Clarke, chairman of the Football Supporters Federation, said: ‘It will not be surprising if sales of replica shirts suffer as a result of the recession.
‘The bottom line for fans is that you need a ticket to get into the game but you don’t need a replica shirt, and when money’s tight, it’s the non-essentials which will go.
‘We must expect to see older shirts being kept in service for longer. Clubs would be unwise to budget for anything other than a drop in sales.’
Here is Sportsmail’s guide to (and verdict on) some of the strips on offer in 2009-10.
AWAY KIT: The Gunners are keeping last year’s home strip for another season, but they have changed their goalkeeper, away and third kits.
Midnight blue with a pinstripe and collar, a long-sleeved adult’s shirt will set you back £45.
The navy socks (£9) and plain blue shorts (£18) bringing the total to cost of looking like your heores to £72.
GOALKEEPER KIT: For another £45 you can have a yellow jersey with orange sleeves and a round neck.
The colours clash quite wonderfully with the red Arsenal badge.
Dark, nondescript shorts with a yellow Nike swoosh are £18 and yellow socks are £9.
THIRD KIT: The Gunners have released another third strip. The kit, according to the Gunners’ publicity, echoes design elements of the north London club’s away clobber including a white shirt with redcurrant pinstripes and a polo collar. It’s actually quite stylish.